What's that? Something worth talking about?
A downward-spiraling economy means less spending money, so food makers increasingly are running ads aimed at grabbing the other guy's share of the (pizza) pie -- or burger, or soup can. And their advertising arsenal includes numbers -- based on their market research, often controversial and sometimes top-secret.
There are recourses for aggrieved competitors who insist their burger or chicken-noodle soup is tastier. Federal agencies, the broadcast networks and the advertising industry itself all take steps to ensure any claims in advertising are well-founded.
But the government often won't step in unless the product in question is dangerous, rather than merely overhyped. Its actions and those of the industry's own regulation arm may come after a disputed campaign has run its course. And advertisers can skip the networks in favor of venues without rigorous ad-screening such as the Web or local TV stations.